1. What are cookies?

Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit a website. They contain information that is transferred to your browser and then sent back to the website on each subsequent visit, or to another website that recognizes the cookie. Cookies are widely used to make websites work more efficiently, as well as to provide information to site owners.

In the context of cybersecurity and data protection, cookies represent a fundamental technology for the modern web experience, but they also require careful handling to guarantee users' privacy. As a technology law firm specializing in data protection, Pereira e Pelizzari Sociedade de Advogados recognizes the importance of being transparent about how we use these technologies and providing users with full control over their preferences.

Cookies work like little "reminders" that allow websites to recognize specific devices and keep information about users' preferences and activities. They can store anything from basic information such as language preferences to more complex data on browsing behavior and interactions with the site.

It is important to understand that cookies themselves cannot run programs or transmit viruses to your computer. They are simple text files that cannot access information on your hard disk or obtain personal data from your computer. However, when combined with other tracking technologies, they can create detailed profiles of online behavior, which is why their regulation is essential.

2. How we use cookies

We use cookies and similar technologies on our website for various purposes, always respecting the principles of the LGPD and other applicable regulations. Our approach is based on transparency, proportionality and providing users with adequate controls.

2.1 Essential/Necessary Cookies

These cookies are essential for the basic functioning of our website, allowing you to browse and use its essential features. These cookies are necessary for:

• Authentication and Security: Keep you logged in during your session, verify your identity and protect against cross-site request forgery (CSRF) attacks. These cookies are fundamental to the integrity and confidentiality of your interactions with our site.

• Basic functionalities: Allow navigation between pages, access to secure areas of the website, and use of contact forms. Without these cookies, basic services you have asked for cannot be provided.

• Consent Preferences: Storing your choices about cookies and other tracking technologies, ensuring that your preferences are respected on future visits.

• Load balancing: Properly distributing traffic between our servers to ensure availability and optimized website performance.

These cookies are activated automatically and cannot be disabled through our cookie management tools, as they are essential for the website to function. However, you can disable them through your browser settings, although this may significantly affect your browsing experience.

2.2 Performance/Analytical Cookies

They collect information about how visitors use our website, allowing us to continually improve the user experience. These cookies help us to:

• Traffic Analysis: Understanding which pages are most visited, how long users stay in each section, and what the most common navigation paths are. This information is fundamental for optimizing information architecture and improving usability.

• Problem Detection: Identify pages that have errors, excessive loading times, or other technical problems that could impair the user experience.

• Performance Optimization: Monitor page loading speed and identify opportunities to improve website performance.

• Device Analysis: Understanding which devices and browsers are most used by our visitors, allowing specific optimizations for different platforms.

All data collected by these cookies is aggregated and anonymous, and does not identify individual visitors. We use tools such as Google Analytics configured to respect users' privacy, including IP address anonymization and settings that limit data sharing.

2.3 Functionality cookies

They allow the website to remember choices you make and provide enhanced and more personalized features. These cookies may be set by us or by third-party providers whose services we add to our pages. They allow us to:

• Experience Personalization: Remember your preferences for language, region, font size, and other accessibility settings you have selected.

• Adaptive Content: Present relevant content based on your previous interactions with the website, such as articles related to your areas of legal interest.

• Advanced Features: Enable features such as online chat, intelligent forms that adapt to your needs, and other interactive features.

• Integration with Social Networks: Allow content to be shared on social networks and relevant social feeds to be displayed.

If you do not allow these cookies, some or all of these services may not work properly, resulting in a less personalized and potentially less useful experience.

2.4 Advertising/Marketing Cookies

They are used to display ads that are more relevant to you and your interests, where applicable. They are also used to limit the number of times you see an advertisement, as well as to help measure the effectiveness of advertising campaigns. In the context of our law firm, these cookies are mainly used to:

• Legal Content Marketing: Customize the display of legal articles, guides and resources based on your demonstrated areas of interest.

• Educational campaigns: Present educational content on consumer rights, data protection, and other relevant legal areas.

• Responsible Remarketing: Displaying relevant content to visitors who have shown an interest in our services, always respecting ethical and privacy limits.

• Effectiveness Analysis: Measuring the success of our legal awareness and rights education campaigns.

It is important to note that we do not sell personal data to third parties and that any use of marketing cookies is done with full transparency and user control. You can opt out of receiving marketing cookies at any time via our preference management tools.

3. Types of Cookies We Use

3.1 Session cookies

They are temporary and remain on your device only until you close the browser. They are essential for:

• Status Maintenance: Maintain information about your browsing session, such as items in partially completed forms or your position in multi-step processes.

• Session Security: Ensuring that your session is secure and that you are properly authenticated throughout your visit.

• Temporary Features: Enable features that depend on temporary information, such as comparing services or browsing protected sections of the site.

These cookies are automatically deleted when you close your browser, leaving no permanent traces on your device.

3.2 Persistent cookies

They remain on your device for a set period of time or until you delete them manually. They are used for

• Long-Term Preferences: Remember your settings and preferences between different browsing sessions.

• Behavior Analysis: Understanding usage patterns over time to improve our services.

• Continuous Personalization: Offer a consistent and personalized experience over multiple visits.

• Performance Optimization: Storing information that speeds up page loads on future visits.

Each persistent cookie has a specific expiration date, after which it is automatically deleted. You can view and manage these cookies through your browser settings.

3.3 Third-party cookies

These are cookies set by a different domain to the website you are visiting. On our website, we use third-party cookies to:

• Web analytics: Services such as Google Analytics that provide us with insights into website usage.

• Service integration: Third-party functionalities such as maps, embedded videos, or communication tools.

• Segurança Aprimorada: Serviços de proteção contra spam, detecção de fraudes, e outras medidas de segurança.

• Performance optimization: CDNs (Content Delivery Networks) that speed up content loading.

All third-party suppliers we use are carefully selected and must adhere to strict data protection and privacy standards. We maintain specific contracts that guarantee proper data processing and compliance with the LGPD.

4. Cookie Management

You have the right to decide whether to accept or reject cookies. We recognize that control over cookies is a fundamental aspect of digital privacy, which is why we provide multiple options to manage your preferences in a granular and intuitive way.

4.1 Browser settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, to accept only first-party cookies, or to indicate when a cookie is being sent. Below, we have provided direct links to the cookie management instructions in the main browsers:

• Google Chrome: The cookie settings in Chrome allow detailed control over which websites can store cookies, including options to block third-party cookies and manage specific exceptions. You can access these settings in Settings > Privacy and security > Cookies and other site data. Complete guide to Google Chrome

• Mozilla Firefox: Firefox offers enhanced tracking protection that automatically blocks many tracking cookies. You can customize these settings in Settings > Privacy and Security. Complete Mozilla Firefox guide

• Microsoft Edge: Edge includes integrated tracking prevention with three levels of protection. You can manage cookies in Settings > Cookies and site permissions. Complete guide to Microsoft Edge

• Safari: Apple's Safari includes Intelligent Tracking Prevention which automatically blocks tracking cookies between websites. You can adjust these settings in Preferences > Privacy. Complete Safari guide

• Mobile Browsers: For mobile devices, cookie settings are usually located in the browser's privacy settings. We recommend consulting the specific documentation of your mobile browser for detailed instructions.

It is important to note that disabling all cookies can significantly affect your browsing experience, preventing many features of the website from working properly. We recommend a balanced approach, allowing essential cookies while controlling tracking cookies according to your personal preferences.

4.2 Cookie consent tools

When you visit our website for the first time, you will see a cookie consent banner that allows you to manage your preferences in a granular way. This tool is designed to be:

• Transparent: Provides clear information about each category of cookies and their specific purposes.

• Granular: Allows you to accept or reject specific categories of cookies, not just a binary choice of accepting or rejecting all.

• Accessible: It can be accessed at any time via a link in the footer of our website, allowing you to change your preferences whenever you wish.

• Compatible: Works properly on all modern devices and browsers.

• Persistent: Your choices are remembered for future visits, avoiding unnecessary repetitive requests.

The consent tool also provides direct links to this Cookie Policy and our Privacy Policy, ensuring that you have full access to the information you need to make informed decisions.

4.3. Opt-out of Third Party Cookies

For specific third-party cookies, we provide additional opt-out options:

• Google Analytics: You can install the Google Analytics opt-out add-on for browsers, which prevents your information from being used by Google Analytics. Google Analytics opt-out add-on

• Advertising Networks: For cookies from advertising networks, you can visit the opt-out page of the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA) to manage your preferences on multiple networks simultaneously.

• Device Tracking Settings: On mobile devices, you can limit tracking via the operating system's privacy settings (iOS: Settings > Privacy > Tracking; Android: Settings > Google > Ads).

4.4 Non-tracking signals

We respect "Do Not Track" (DNT) signals sent by your browser. When we detect an active DNT signal, we automatically limit the use of tracking and analysis cookies, keeping only those essential for the functioning of the website.

5. Impact of Disabling Cookies

It is important to understand how disabling different types of cookies can affect your experience on our website:

5.1 Essential cookies disabled

• Affected Functionalities: Contact forms may not work properly, you may be disconnected frequently from secure areas, and some pages may not load properly.\

• Compromised security: Protection against CSRF attacks may be reduced, and identity verification may be impaired.

• Degraded Experience: Navigation can become less fluid, with the need for frequent re-authentication and loss of information on forms.

5.2 Disabled Performance Cookies

• Limited Analysis: Our ability to identify and fix technical issues will be reduced, potentially resulting in a less optimized experience for all users.

• Impaired Optimization: We will not be able to adequately understand how to improve the usability and performance of the website.

• Limited Technical Support: In the event of technical problems, we will have less information to diagnose and resolve specific issues.

5.3 Disabled Functionality Cookies

• Lost Personalization: Your language preferences, region, and other settings will not be remembered between sessions.

• Advanced Features Unavailable: Functionalities such as online chat, smart forms, and integration with social networks may not work properly.

• Less Efficient Experience: You will need to reconfigure your preferences each time you visit.

5.4 Disabled Marketing Cookies

• Less Relevant Content: The content presented may be less aligned with your specific interests.

• Limited Educational Campaigns: You may miss opportunities to receive relevant educational information about your rights and legal issues of interest.

• Impaired Effectiveness Analysis: Our ability to measure and improve the effectiveness of educational campaigns will be reduced.

6. Security and Data Protection

As a firm specializing in data protection and cybersecurity, we apply the highest security standards to cookie management:

6.1 Encryption and Secure Transmission

All cookies containing sensitive information are encrypted using robust encryption algorithms. The transmission of cookies takes place exclusively via secure HTTPS connections, ensuring that the information cannot be intercepted during transit.

6.2 Data Minimization

We apply the principle of data minimization, collecting through cookies only the information that is strictly necessary for the stated purposes. We avoid storing personally identifiable information in cookies whenever possible, preferring anonymous or pseudonymous identifiers.

6.3 Access control

Access to data collected through cookies is restricted to authorized employees who need this information to perform their duties. We have implemented role-based access controls and activity monitoring to ensure that data is only accessed when necessary.

6.4 Auditing and Monitoring

We regularly audit the use of cookies on our website, including checking compliance with this policy and identifying unauthorized cookies. We keep audit logs that record when and how cookies are used.

7. Cookie Policy Updates

This Cookie Policy may be updated from time to time to reflect changes in our cookie usage practices, new technologies, or changes in legislation. The main reasons for updates include:

• Technological Changes: Implementation of new functionalities that require additional cookies or modification of existing cookies.

• Regulatory Changes: Adapting to new laws or regulations related to privacy and data protection.

• Improving Services: Optimizing our approach to cookies to better serve our users.

• User Feedback: Incorporation of suggestions and concerns raised by our users.

The latest version will always be available on our website. We recommend that you review this policy regularly to stay informed about how we use cookies. In the event of significant changes affecting your rights or the way we treat your data, you will be notified via:

• Prominent notice on our website

• E-mail for registered users (where applicable)

• Update on our cookie consent banner

8. Your rights in relation to cookies

In accordance with the LGPD and other applicable regulations, you have specific rights regarding the use of cookies:

• Direito à Informação: Direito de ser informado sobre quais cookies utilizamos, suas finalidades, e como gerenciá-los.

• Right of Control: The right to accept or reject non-essential cookies, and to change your preferences at any time.

• Right of Access: Right to know what information has been collected through cookies about you.

• Right of Exclusion: Right to request the deletion of data collected through cookies, subject to technical and legal limitations.

• Right of Portability: The right to receive data collected through cookies in a structured, machine-readable format, where technically feasible.

• Right to object: The right to object to the use of cookies for specific purposes, such as direct marketing.

9. Contact

For any questions about our Cookie Policy, exercising your rights, or to report problems related to the use of cookies on our website, please contact our DPO:

Name/Position: Caroline Dipp (Coordinator)
E-mail: privacidade@pereirapelizzari.com.br
Address: Avenida Moema, 170, conjunto 125
Website: https://pereiraepelizzari.com.br
Phone: +55 11 3995 6390

We are committed to answering all queries relating to cookies quickly and transparently. Our specialized data protection team is available to answer any questions about how we use cookies and how you can exercise your rights.

10. Final considerations

Pereira e Pelizzari Sociedade de Advogados recognizes that cookies are a fundamental tool for the modern web experience, but also understands the importance of using them responsibly and transparently. Our approach to cookies reflects our broader commitment to data protection and digital privacy.

As specialists in legal technology and data protection, we apply the same rigorous standards that we recommend to our clients. This includes full transparency about our practices, providing granular controls to users, and implementing robust security measures to protect any information collected.

We understand that trust is built through consistent actions and continuous transparency. That's why we keep this policy up to date, provide easy-to-use tools to manage your preferences, and are always available to answer questions or fulfill requests related to the use of cookies.

Your privacy is our priority, and we will continue to evolve our practices to ensure that they reflect industry best practices and the legitimate expectations of our users.